The amusement as well as media (E&M) business is actually a diverse sector composed of several segments such as media, television, and film streamed online. By 2021, the U.S. E&M business is projected to reach $759 billion in revenue, increasing at a compound annual growth rate (CAGR) of 3.6 percent. Despite the anticipated growth, there are concerns about a revenue declines in more traditional market segments. Being a result, business analysts like PwC argue that user experience need to take going up priority and AI is actually among top emerging technologies poised to positively add to our energy. Within this document we break down uses of artificial intelligence of the entertainment as well as media business market to offer company leaders with an understanding of present and emerging trends that could influence the sector of theirs.

The entertainment and media (E&M) industry is a diverse sector composed of multiple segments including film, television and media streamed online. By 2021, the U.S. E&M industry is projected to reach $759 billion in revenue, increasing at a compound annual growth rate (CAGR) of 3.6 percent. Despite the anticipated growth, there are concerns about a revenue declines in more traditional market segments. As a result, industry analysts such as PwC argue that user experience must take increasing priority and AI is among leading emerging technologies poised to positively contribute to this effort. In this article we break down applications of artificial intelligence in the entertainment and media industry market to provide business leaders with an understanding of current and emerging trends that may impact their sector. We'll begin with a synopsis of the sectors we covered: In the full article below, we'll explore the AI applications of each application by section and provide representative examples.

In 2015, ad agency McCann Japan's creative planner Shun Matsuzaka set himself a task he called the "creative genome project": he wanted to create the world's first AI creative director, capable of directing a TV commercial. And last week, Matsuzaka showed off his creation at the UK advertiser trade body ISBA's annual conference in London. The creative brief: The type of brand, the campaign goal, the target audience, and the claim the ad should make. Confectionery giant Mondelez was the first client willing to put the AI creative director to the test. McCann pitted the robot against human creative director Mitsuru Kuramoto to create an ad for Clorets Mint Tab that conveyed the message: "Instant-effect fresh breath that lasts for 10 minutes."

In 2015, ad agency McCann Japan's creative planner Shun Matsuzaka set himself a task he called the "creative genome project": he wanted to create the world's first AI creative director, capable of directing a TV commercial. And last week, Matsuzaka showed off his creation at the UK advertiser trade body ISBA's annual conference in London. The creative brief: The type of brand, the campaign goal, the target audience, and the claim the ad should make. They then assembled a database of deconstructed ads from all the winners of some of Japan's biggest award shows from the past 10 years -- mapping and tagging each of the elements of the ads to help determine what made them successful. Confectionery giant Mondelez was the first client willing to put the AI creative director to the test.

One of these commercials for Clorets mints is being billed as the first campaign from McCann Erickson Japan's new AI creative director. The other is the work of a human. One is about a flying dog. The other features a barefoot calligrapher. Mondelez brand Clorets Mint Tab is asking the Japanese public to vote on which ad is more effective, without telling people which one is the product of artificial intelligence.

McCann Erickson Japan has created and appointed the world's first AI robot creative director, AI-CD?. The robot, which will provide creative direction for commercials then evaluate and gain learnings, will attend McCann's new employee welcoming ceremony on 1 April along other college graduates. AI-CD? was developed by'McCann Millennials' staff born between 1980 and 2000, and draws from a database of tagged and analysed TV commercials from winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival over the last decade. "Our team didn't have a creative director, so we thought, why not create one ourselves with artificial intelligence?" said McCann Millennials founder and McCann Japan creative planner Shun Matsuzaka. "That's how the Creative Genome Project got started. Our hope is for our AI creative director to work on many projects, gain experience, and to grow into a world-class creative director that will leave a mark in the advertising industry."

David Shing, or simply'Shingy,' is well-known in technology circles. And for good reason, he's AOL's energetic and up-beat'Digital Prophet' – oft jetting around the world to talk about the future of technology. But how long will Shingy's (and other similar roles) survive? Not all that long perhaps, if McCann's hiring of an artificially intelligent creative director in its Japanese office is anything to go by. Our biggest ever edition of TNW Conference is fast approaching!

David Shing, or simply'Shingy,' is well-known in technology circles. And for good reason, he's AOL's energetic and up-beat'Digital Prophet' – oft jetting around the world to talk about the future of technology. But how long will Shingy's (and other similar roles) survive? Not all that long perhaps, if McCann's hiring of an artificially intelligent creative director in its Japanese office is anything to go by. This year's edition of TNW Conference in Amsterdam includes some of the biggest names in tech.

McCann Erickson Japan is upping its artificial intelligence game by creating and naming the world's first artificial intelligence (AI) creative director. Named AI-CD?, the AI bot was developed through the "Creative Genome Project", one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency's millennial generation. AI-CD? is artificial intelligence that is able to give creative direction for commercials. To develop the A.I., the MILLENNIALS team deconstructed, analysed and tagged a wide range of TV commercials, including the winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival (ACC CM Festival) awards for the past 10 years. The A.I. is designed to mine the Festival's database and creatively direct the optimal commercial for any given product or message.

McCann Erickson Japan is taking artificial intelligence to the next level, creating and appointing the world's first robot creative director. The robot, called AI-CD?, will be assigned as a creative director to client accounts and will provide creative direction for commercials. It will also evaluate and gain learnings from results after commercials have aired to ensure it improves for future projects. AI-CD? was developed through a new taskforce in the agency, McCann Millennials, a group of staff members born between 1980 and 2000 who apparently care not for the future of their own careers, or the possible rising of the machines à la The Matrix. The robot is able to give creative direction for commercials, drawing from a database of tagged and analysed TV commercials from the past 10 years of winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival (ACC CM Festival).